W!E Blog

To foster creativity within a company, more than just creativity techniques are needed. Crucial is an understanding of the fundamentals of creativity, the innovation process, and the targeted selection of methods and tips. Relating it to practice, for example through real-world projects, increases the learning effect and facilitates the transfer into everyday life.

Online innovation workshops work effectively despite initial skepticism. The right tools (Zoom, whiteboards), small teams, and high interactivity are important. Online workshops offer new opportunities, such as including remote colleagues in brainstorming. Team spirit can also develop online, which is essential for later implementation.

Creative problem-solving is crucial in complex, contradictory, or unfamiliar situations. It enables the development of innovative solutions when analytical approaches fail. Companies should therefore foster the creativity of their employees through training in order to adapt to the increasing challenges in a constantly changing world.

Finding creativity doesn't happen through random associations. Rather, targeted measures are necessary, such as the use of triggers, the formation of diverse teams, flexible room design, and the breaking down of problems. In this way, entrenched thought patterns can be broken and original ideas generated.

Through the analysis of thousands of innovations, six success patterns for idea generation were identified: Subtraction, Task Unification, Multiplication, Division, Attribute Dependency Change, and Unifying. The application of these patterns enables companies to systematically generate promising innovation projects that are original and feasible.